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Adam Crabb is a Canadian advertising executive, currently the vice president of Out of Home Media Strategy at Ace Burton Media in Toronto. Crabb worked as the VP of sales and operations at Optiadmedia from 2004-2008 and contributed to branding, marketing and sales material for projects such as Metroid Prime 3: Corruption. For Corruption, Optiadmedia held a public, mobile projection of the game in a populous city[citation needed] where people had the chance to play it. In their video demonstrating the projection, gameplay primarily in Bryyo Ice was shown, as well as a brief glimpse of the final area of the game. Crabb is uncredited in the game.